We’re currently doing a lot of work in our own system with CRM, optimisation and general improvements. Which are having a positive effect across the board, giving us best results promoting our own sites rather than others, or those on white label platforms.

However everything we’re doing boils down to what makes us the best profit over individual member lifetimes, so that includes cross promotions and up-sells. This in theory can be to any site or service. Currently we’re focusing on those where we can white label to our brands and work on rev share, which generally gives us better results over the long term, compared to joining a affiliate network and working on shorter term CPA’s. We are using WLD and other service providers in different niches for doing this.

In terms of actual values I don’t think it’s overly important as we’re not trying to be a dating site company which most of WLD partners are, we simply want to use them to boost our profits and concentrate on our own sites. Of the promotions we’re currently running WLD is not the best performing, but nor is it the worst! And as I’ve explained we don’t market the WLD sites directly which will affect our results compared to others.

are you still running sites on the WLD platform?

If yes, how do they perform compared with your in-house system?

Also, have you compared long-term earnings per click on the WLD platform vs your own vs some general CPA dating offers (Singlesnet, etc)?

Thanks