Steady growth
I’ve spent a couple of weeks burying myself in numbers. Numbers for projections and budgets on 2 separate companies. Numbers on the relative performance of individual sites, and strangely listing all the numbers I want to be able to see, but don’t have immediate access to yet.
The most interesting numbers though are from one site. Since the proper launch in November it’s been doing all the right things and growing each month, which has all taken place with no extra spend on marketing or investment in development.
This shows the daily sales, weekly average and 30 day average. All following a steady growth.
The tracking system we’ve developed also allows us to constantly optimise the site to suck the best performance from it too. This is one factor that will help in ensuring this graph continues to go up.
Other factors which will also soon be playing a part are: several site updates in the short and mid term, big improvements to the eCRM (the volume and quality of emails we send members) and now we’ve got some data on member values we’ll be actively marketing the site.
It’s an interesting learning experience – developing an idea, building the site from scratch and seeing the positive results. Everything being learned now will be wisely used too as there are other sites we’re launching which I am determined to see exactly the same kind of results from.
Hi Tim,
are you still running sites on the WLD platform?
If yes, how do they perform compared with your in-house system?
Also, have you compared long-term earnings per click on the WLD platform vs your own vs some general CPA dating offers (Singlesnet, etc)?
Thanks
Hi Martin. In short – yes to all!
We’re currently doing a lot of work in our own system with CRM, optimisation and general improvements. Which are having a positive effect across the board, giving us best results promoting our own sites rather than others, or those on white label platforms.
However everything we’re doing boils down to what makes us the best profit over individual member lifetimes, so that includes cross promotions and up-sells. This in theory can be to any site or service. Currently we’re focusing on those where we can white label to our brands and work on rev share, which generally gives us better results over the long term, compared to joining a affiliate network and working on shorter term CPA’s. We are using WLD and other service providers in different niches for doing this.
In terms of actual values I don’t think it’s overly important as we’re not trying to be a dating site company which most of WLD partners are, we simply want to use them to boost our profits and concentrate on our own sites. Of the promotions we’re currently running WLD is not the best performing, but nor is it the worst! And as I’ve explained we don’t market the WLD sites directly which will affect our results compared to others.